The Hottest Makeup Trends Taking Over
Summer 2025
As we dive into wedding season and summer celebrations, the beauty world is serving up some seriously stunning looks that blend nostalgia with modern glamour. From bridal makeup that breaks all the traditional rules to the triumphant return of 90s-inspired drama, this summer is all about making a statement—whether you're going for natural radiance or full-on supermodel glam.
Bridal Beauty Gets a Designer Makeover
Gone are the days when bridal makeup meant playing it safe with barely-there neutrals. Today's brides are embracing designer-influenced looks that photograph beautifully and make a real impact. The new bridal aesthetic is all about intentional choices: think monochromatic colour stories that create harmony across the entire look, glossy balms that catch the light perfectly, and strategic pops of drama that feel fresh rather than overwhelming.
The ‘90s Eye Revival: Liner is Back in a Big Way
One of the most exciting trends making waves this summer is the return of bold eye liner—and we're talking full coverage from inner corner to outer edge. This isn't your subtle everyday liner; it's a confident, graphic approach that channels the fearless beauty of 90s supermodels.
The key to nailing this look lies in the technique:
Start with a soft neutral shade to find and define your "faux crease"
Use gentle blending to create depth without harsh lines
Apply liner generously for that signature feline flick
Finish with statement lashes that open up the eyes
Monochromatic Magic: The Art of Tonal Dressing for Your Face
Perhaps the most sophisticated trend dominating summer beauty is the monochromatic approach. This technique involves selecting a colour family and using it across multiple features—think warm peaches on the eyes, cheeks, and lips, or cool mauves that create a cohesive, editorial look.
The beauty of this approach is its versatility. You can keep everything in the same soft, muted tone for an effortless daytime look, or intensify certain elements (like swapping a neutral lip for a bold matte red) to transition seamlessly from day to night.
Supermodel Skin: That Effortless ‘90s Glow
The 90s weren't just about bold eyes—they were about that enviable "model off duty" complexion that looked naturally perfect. This summer, we're seeing a return to that healthy, dewy finish that suggests great skin rather than heavy coverage.
The secret is in the layering: start with a hydrating base, add strategic highlighting where light naturally hits, and finish with products that enhance rather than mask your natural skin texture.
From Ceremony to Dance Floor: Versatile Looks That Go the Distance
The ultimate summer makeup look needs to work overtime—especially for special occasions like weddings. The best part about these current trends? They're designed to evolve throughout your event.
Start with your monochromatic base and defined eyes for the ceremony, then intensify with:
A swipe of glossy balm for cocktail hour
A bold lip color for dinner and photos
An extra coat of mascara or false lashes for dancing
Making It Your Own
Whether you're drawn to the soft, romantic side of these trends or want to go full supermodel drama, the key is adapting them to your personal style. The beauty of current makeup trends is their flexibility—you can cherry-pick elements that speak to you and create something uniquely yours.
This summer is all about confident choices, beautiful blending, and that perfect balance between timeless glamour and contemporary edge. So go ahead—embrace the gloss, perfect that liner, and channel your inner 90s icon. After all, great makeup should make you feel as beautiful as you look.
Product Recommendations: From Budget to Luxe
Ready to try these trends? Here are our curated picks across price points to help you achieve these summer looks:
Monochromatic Multi-Use Products
Budget Pick: ELF Monochromatic Multi Stick (6) - A cream-to-powder formula that works on eyes, lips, and cheeks for perfect color coordination
Mid-Range: Charlotte Tilbury Pillow Talk Lip & Cheek Glow (32) - Multi-use tint in romantic rose or berry-pink that creates monochromatic magic
Luxury: Victoria Beckham Beauty Posh Balm (32) in shades like Fleur or Cassis for sophisticated monochromatic looks
High-Impact Eyeliners for 90s Revival
Budget Pick: NYX Professional Makeup Epic Ink Liner (8) - America's #1 brush tip liquid liner with waterproof, matte finish and ultra-precise application
Mid-Range: Charlotte Tilbury Rock 'N' Kohl Eyeliner (25) - Creamy formula for that perfect smudged 90s look
Luxury: Victoria Beckham Beauty Satin Kajal Liner (34) - The cult favourite used by VB herself, available in versatile shades like Cocoa and Bordeaux
Glossy Lips & Statement Colour
Budget Pick: NYX Professional Makeup Butter Gloss (5) - America's #1 non-sticky gloss in 42 buttery shades, plus new blingy options for extra sparkle
Mid-Range: Charlotte Tilbury Collagen Lip Bath (25) - Plumping gloss with mirror shine finish that photographs beautifully
Luxury: Victoria Beckham Beauty Posh Gloss in Martini (38) - Shimmering champagne pink that VB uses for her signature party looks
Versatile Lip Liners for Perfect Definition
Budget Pick: NYX Professional Makeup Slim Lip Pencil (4) - Buttery-soft formula in 34 pigment-packed shades that resist bleeding
Mid-Range: NYX Professional Makeup Line Loud Vegan Longwear Lip Liner (6) - Waterproof formula infused with jojoba oil and vitamin E
Luxury: Victoria Beckham Beauty Lip Definer (18) - VB's personal favourite for her signature, precise lip looks
Supermodel Glow Enhancers
Budget Pick: ELF Power Grip Primer (10) - Creates the perfect grippy base for that all-day supermodel finish
Mid-Range: Charlotte Tilbury Hollywood Flawless Filter (49) - The viral highlighter that creates otherworldly skin
Luxury: Victoria Beckham Beauty Reflect Highlighter Stick in Pearl (42) - Sheer, luminous glow for natural glass skin
Eye Drama That Lasts
Budget Pick: NYX Professional Makeup Worth The Hype Mascara (10) - Volumising formula with tapered brush for fuller, longer-looking lashes
Mid-Range: Charlotte Tilbury Pillow Talk Eyeshadow Palette (55) - Universally flattering neutrals perfect for soft smoky eyes
Luxury: Victoria Beckham Beauty Lid Lustre Crystal Infused Eyeshadow (38) - Ethereal, diamond-like sparkle that's perfect for statement eyes
Multi-Use Innovation for Effortless Looks
Budget Pick: NYX Professional Makeup Lip I.V. Hydrating Lip Gloss Stain (8) - 2-in-1 wet shine and lip stain with 12-hour hydration from vitamin complex
Mid-Range: NYX Professional Makeup Shine Loud High Shine Lip Colour (12) - Dual-ended system with 16-hour transfer-resistant wear in 36 bold shades
Luxury: Victoria Beckham Beauty Eye Wardrobe (75) - Four harmonising eyeshadow shades in one refillable compact for effortless smoky eyes
Shopping Tips for Maximum Impact
Start with one trend: Pick the look that excites you most and invest in one key product from each price tier to test what works for your lifestyle.
Mix and match price points: Combine budget basics like NYX's Epic Ink Liner and Butter Gloss with one luxury splurge piece for a high-low approach that maximises your budget.
Consider versatility: Multi-use products like NYX's Lip I.V. Gloss Stain give you more bang for your buck and simplify your routine.
This summer is all about confident choices, beautiful blending, and that perfect balance between timeless glamour and contemporary edge. Whether you're working with drugstore darlings or luxury splurges, the key is choosing products that make you feel as beautiful as you look.
#90srevival #glossylips #bridalmakeup #monochromatic #summermup25
What's your favourite summer makeup trend? Are you team natural glow or full glam? Let us know in the comments below!